BIO
Accomplished Senior Creative, Design and Studio leader with agency and in house experience specializing in the nexus of art and science, aesthetics and results. I'm a hands on leader, with a deep passion for storytelling and a track record of transforming organizations through innovative strategies, visionary leadership, and data-driven creativity.
Throughout my 15+ year career, I've excelled at driving brand growth and elevating creative performance, overseeing every aspect of the creative process, from concepting and production to campaign deployment and assessment. My ability to create compelling branded content that resonates with audiences on a human level has consistently driven engagement and revenue for the brands I've worked with.
With a background in photography, my key strengths lie in curating content and assembling high-performing teams tailored to each project's unique needs, with a keen eye for aesthetic, lighting, and camera work, ensuring visually captivating content.
STRATEGIC CREATIVE DEVELOPMENT
Insights-driven creative concepts
Advertising campaigns
Brand logos, guidelines, and toolkits
Digital and social media content
Content performance + analysis
PHOTO + VIDEO PRODUCTION
Concept and script development
Sourcing and hiring key crew
Casting
Photo direction
Production management
CREATIVE LEADERSHIP
Team assessment
Talent development
Institutional training
Cross functional collaboration
Mission building