Capturing Celebrity Content for Revlon + Almay
The Challenge
Elevate promotional visual storytelling for Revlon and Almay by capturing high-impact BTS content with celebrities, solidifying the brands as beauty trendsetters and driving significant media engagement.
The Approach
I led the production of BTS and documentary content for Revlon and Almay across film sponsorships, press junkets, red carpet events, and spokesperson interviews which involved working with celebrities like Halle Berry, Julianne Moore, Eva Mendes, and director Robert Altman. I also oversaw editing of all promotional media and hosted Hollywood awards season events to position Revlon and Almay as industry tastemakers.
The Results
The content secured extensive entertainment coverage, generating tens of millions of impressions. This work also boosted brand awareness, media relationships and market impact, solidifying Revlon and Almay as leaders in the cosmetics space.
